Amelicor Branding

The Amelicor Logo

The Amelicor logo was designed to be a recognizable symbol and focal point of our brand. That's why it's so important to use the logo exactly as specified in these guidelines.

You can download a package with individual formats suited for web and print designs.

The Icon

Sometimes, we prefer to simply use the Amelicor "A" icon on its own instead of the full logo mark. In general, these are communications where the Amelicor brand has already been established—either through the use of the full logo, in copy, or by voiceover.

Alternatively, there will be situations in which we will want the Amelicor brand to appear more subdued. In these instances, we want a graphic to be the main element, and the icon to act as a subtle sign of the Amelicor brand.

In order to give our logo maximum legibility and exposure, please allow for an area of clearance around the entire logo. The amount of space should be the width of the letter "r" in the Amelicor logo. This gives the logo prominence and ensures that it will not be obscured or diminished by other surrounding elements.

Although an example for the clearance around the product logos isn't defined here, the same rule applies. The product logos should be given the same type of prominence.

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Do not rotate, warp, or disproportionately scale the logo. Its orientation, color and composition should remain as indicated in this document.

Preferred usage:

The Amelicor primary logo is in full color on a white background.

White logo:

When the white Amelicor logo is overlaid on a color background, the preferred color is the Amelicor blue.

Monochrome:

Black logo on a white background.

Monochrome:

White logo on a black background.

When using product logos it's important to recognize the difference between a brand and a product. The product represents the software or service we sell, but the brand encompasses the experience we have when we associate with the brand.

EZfeed and DHI-Plus may be associated with their own brand... but they are products within the Amelicor brand. So as much as possible we want to associate the product with the Amelicor brand to keep it clear who creates the products.

It's preferable to use the EZfeed logo on a white background.

If a white logo is to be used, it's preferable to use it on the EZfeed Red background.

EZfeed Red:
#8E1A1D

It's preferable to use the DHI-Plus logo on a white background.

If a white logo is to be used, it's preferable to use it on the DHI-Plus Blue background.

DHI-Plus Blue:
#0A5F91

It's preferable to use the EZweights logo on a white background.

If a white logo is to be used, it's preferable to use it on the EZweights Green background.

EZweights Green:
#00AAA0

It's preferable to use the Records Processing logo on a white background.

If a white logo is to be used, it's preferable to use it on the Records Green background.

Records Green:
#3EB389

Download the Product Logos

The Amelicor tagline was developed because of the belief that tracking the details of your core business is key to being profitable.

When using the Amelicor logo with the tagline, it's best to default to the color logo on a white background—and be displayed larger—to give it a simple visual treatment.

Download

Our colors have meaning. To ensure a unified brand, it's important to use these colors as intended.

Primary Colors

The Primary Amelicor colors are used in the logo and should also be used to attract attention to something of importance. For example, Amelicor green is often used for buttons on the website. If you are going to use the white logo, one of these colors would be a good choice for a background.

Amelicor Blue

#0071A7

Amelicor Green

#0BADA3

Secondary Colors

Secondary colors are used to provide vibrancy to a design. Use these colors to complement primary colors and break up white space.

Ameli-mint

#68BA98

Ameli-sprout

#B2D3A0

Ameli-yellow

#F6F3AC

The type family for Amelicor is Roboto.

Anybody who give presentations for Amelicor should have these font families installed. This is because most PowerPoint presentations will use the Roboto font family as the default font for the presentation.

Download

Roboto - for body text

Roboto Slab - for titles

Your email signature helps to reinforce the Amelicor brand when everyone uses it the same way. When done correctly, it also provides links to resources like our website and social media pages. The links below will help you customize your information and easily install a signature in Outlook.

Amelicor Branding

The Amelicor Logo

Table of Contents

The Icon

Primary Colors

Secondary Colors

Primary Signature

Signature with social icons

Alternate Signature

Conference Signature

Products

Information

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